If you’ve ever read Dr. Seuss’ “The Lorax”, you know how important sustainable practices are in any type of industry. “The Lorax” perfectly outlines the effects of unrestrained growth and failure to care for the environment. In the story, the Once-ler speaks out against massive deforestation and the dangers of unbridled industries. How can we take the lessons of this children’s story and apply it to the coffee industry?
The Need for Sustainable Coffee
Coffee is one of the most sought-after products in the world. Coffee production reached a record of 174 million bags in 2019, and there are more than 2 billion cups brewed every day. Coffee is, without a doubt, the common link between cultures. Most people do not think about how their coffee is grown or harvested, and many do not realize the environmental impact that is felt in areas where coffee beans are grown. Sustainability is vital because, without fertile land in which to grow, the coffee industry could not function.
How Gorby Promotes Sustainability
Just as important as how coffee beans are grown is the packaging used for consumption. Without sustainable and environmentally friendly packaging, the coffee industry runs the risk of its packaging winding up in landfills. This is the driving force behind the G-Pod, which provides the convenience of single-serve coffee and the responsible use of 100% biodegradable and compostable materials. This gives you the option of providing single-serve pods to your customers with the knowledge that you are protecting the environment, as well. Your customers will be happy that they can enjoy your fresh roast without adding to landfills.
Gorby Coffee is dedicated to a sustainable world, and to providing packaging that will not harm. If you would like more information on the Gorby 1000 and our 100% biodegradable G-Pods, contact us today to see how we can help you provide environmentally friendly coffee to your customers.