For many, coffee is the one constant in their diet. As a result, some will give up other things to have their morning coffee.
146 Billion. That is the latest statistic of how many cups of coffee Americans drink per year. A majority of Americans, 64%, drink coffee every day. That calculates as 3.1 cups of coffee per day for each coffee drinker. These statistics are helpful when looking at how these coffee lovers are getting their coffee.
Coffee at Home
79% of Americans drink coffee at home. Two years ago, the National Coffee Association reported that single-cup brewing machines have increased by nearly 50% in the previous 5 years. Americans were 24% less likely to prepare their coffee in a traditional drip coffee maker than in 2015. Millennials were more likely than older generations to use single-cup machines.
This indicates that coffee pod usage is up and that this number is likely to continue going up. As millennials increase in buying power, this new way of preparing coffee is here to stay. The coffee market will need to adjust how it packages and sells coffee to keep up with this trend.
Choosier Consumers
According to the American Coffee Association, the consumption of premium or gourmet coffees has increased by 25% between 2015 and 2019. In addition, 70% of millennials drink gourmet beverages. Of the number of coffee drinkers, a majority, 53%, want to buy coffee that is good for farmers and the environment.
This is another trend in the coffee market that is gaining ground. People are starting to care about the sustainability of the products that they consume. Coffee has become so popular that people are also caring more and more about how they treat themselves. Making coffee by the cup indicates that the quality of the coffee is becoming more important than the quantity.
Establish Your Product
Now is the time to get your coffee product established in the marketplace. If providing your customers with the best-tasting product in a pod, bar none, all while saving the planet is your aim… look no further.